While business listing citations are relatively easy to obtain, the more difficult ones come from local or niche websites or local newspapers. You’ve got to have something newsworthy for them to talk about and you have to get their attention in the first place. The process of creating local citations can be time-consuming and tedious and you ideally need to have an overall marketing strategy in order to get the attention of journalists webscountry.com SEMrush which conducts competitor backlink analysis. Moz provides a number of insights from competitor analysis. A great local citation needs to be seen as credible and trustworthy by both people browsing the web and Google. This is why established brands such as the Yellow Pages (Yell) Trustpilot and Thomson Local are great places to start.